The Journey of Beege and Peege
In 2010, Beege met Peege randomly at Peege's West Seattle X Gym and became instant friends. Shortly thereafter, realizing they had many goals and interests in common, they started dating and fell in love.
Beege was passionate about learning how to get healthier and leaner, so she asked Peege for help, which started their journey together. After they perfected Beege's ideal health plan, people started noticing their success and started to ask questions. Those questions became more frequent over the months and years, especially about how to get the results Beege was accomplishing through her new exercise and nutrition habits.
This led Beege and Peege to develop more recipes that were delicious, sugar-free, gluten-free, healthy and fat-burning, culminating in many of the recipes on hardbodcafe.com.
Because of this journey, Beege developed a passion for healthy cooking, innovating and inventing new quick and easy recipes. People saw her creativity and gift for innovation and started sending her their favorite unhealthy recipes, asking her how to convert them into healthy recipes. Beege discovered that she was exceptionally gifted in this niche and became even more passionate, fueled by the discovery of this new talent she never realized she had.
As Beege continued to create amazing recipes and food combinations, she rapidly developed a following of people enthusiastically embracing her concepts and ideas. No one could believe how healthy and lean Beege and Peege were, eating all these delicious recipes Beege had created. They also couldn't believe how fit they were, exercising less than 1 hour per week, using the unique exercise methods Peege had developed for his X Gym members.
People were stunned to learn that Beege's recipes were so easy, a 5-year-old could do it. People were also thrilled that they take 75% less time than most conventional recipes and they cost about 1/2 the price!
PJ has voraciously researched the fields of exercise and health science since 1987, passing along what he discovered through his newsletter to his X Gym members, but teaming up with Beege's promotional talents, her rapidly growing following, and his already established members, proved to be a winning combination indeed. They realized that combining forces even more, with their own website and co-brand would help them drastically increase their reach and affect many more people than they could do individually. This aligned with their shared mission to help millions of people get healthier and fitter while saving time and money.
More about Beege:
Beege is a fun-loving, charismatic, outgoing and an adventure seeking go-getter. She sets her goals high and aims for the sky. Her deep passion and desire to help others has always been a huge part of who she is.
Beege’s quest to seek optimal health began in 2011 when she became serious about trying to find a cure for her chronic stomach pains and digestive issues. After seeing doctors, nutritionists, etc. she embarked down a path that would change her life forever. The results from a food sensitivity test showed she was sensitive to gluten and several other staple foods she’d been eating regularly. Needless to say, she was crushed. She went gluten-free and sugar-free. She started to feel better but her journey was far from over. She started gaining weight and couldn’t understand why. After years of trying what seemed to be everything and with her weight still fluctuating she started living the ketogenic lifestyle in 2014. Within a few months, she started to lose weight proving this particular lifestyle worked for her unique physiology. Within a year she had dropped to her optimal weight and has maintained a healthy weight since.
This is where her love, joy and passion for cooking and baking truly gluten and sugar-free food began. It has become her mission to spread the word about how easy it is to make delicious tasting recipes quickly and help people in their quests to live a happier and healthier life.
She lives in Kirkland, WA. When she’s not in the kitchen creating and developing healthy and delicious recipes, you can find her working out at the X Gym, traveling, tower running, volunteering, salsa dancing, skiing, hanging out with family and friends and most importantly, spending quality time with her Peege.
More about Peege:
Peege is an inventor/innovator by day and a researcher by night. His introverted brain type loves to dive into the science on exercise, physiology, nutrition and the brain.
Peege started his fitness journey in high school because he was one of the "skinny kids" and wanted to get stronger and more "buffed." He discovered over the next couple years that his genetics would never allow him to achieve the muscle size of a bodybuilder, so he switched his focus to fitness instead. He then learned the practicality of this goal over bodybuilding and how that could create optimal health for himself as well as others.
With this new focus on optimal health and fitness, Peege earned his degree in Exercise Science at Seattle Pacific University and then began training his own clients, mostly out of their homes. One of the things Peege discovered in school was the fact that traditional exercise methods were severely outdated - some by over 100 years. Peege decided to use his love of research to find new and better ways to exercise, starting with solutions to the three main problems of traditional training: 1. It takes too much time. 2. It has a relatively high injury rate. 3. It bulks people up (because most people nowadays - both men and women - want to be toned and defined, instead of significantly bigger).
Using research studies to spark ideas for experiments and his own clients as test subjects, Peege created a methodology so effective, safe and efficient, that his client base grew to such an extent, that he had to scale himself. He opened the Seattle X Gym in 1998, then another in 2004 and has since grown and expanded both gyms. His trainers now do most of the training, so he is able to continue his research and experimentation to keep improving his methods and develop new and even more effective ideas and concepts.
Since most of Peege's clients are looking to lose weight and get healthier, his focus has been on exercise and nutrition over the years. He discovered that focusing on health first makes it much easier to achieve fitness, instead of focusing is mostly on losing weight. When the body gets healthy, the weight comes off naturally and effortlessly, but most importantly, it says off!
When Peege's mom was diagnosed with Alzheimer's disease in the year 2000, he added brain science to his research interests. As he learned more about the brain, he found many correlations between health and fitness that could improve his program drastically. He learned about habit formation, breaking negative patterns, and developed specific techniques to literally rewire the brain to think like a fit, healthy person, making health and fitness easier to achieve and more permanent.
Peege has worked hard to get the word out by hosting his own radio call-in talk show, authoring numerous magazine and newspaper articles, co-authoring several books, and writing his own book, "Cracking Your Calorie Code" to spread what he has learned, to help as many people as possible. Now, with the help of Beege, they are taking the good news to the masses, helping even more people on their mission to help millions!
Peege's journey to optimal health took him 20 years as he learned everything for himself along the way. He helped Beege do it in just 4 years, and now, as a team, with their combined talents and passion, Beege and Peege are helping others reach their optimal health in just months! They have done all the hard stuff already, so the people they help don't have to!
Peege lives in Kirkland, WA. When he's not studying health, brain and fitness science, running experiments, writing, or blogging and vlogging on xgym.com and pjfit.com, you can find him working out at the X Gym, traveling, tower running, flying small planes, skiing, hanging out with family and friends and most importantly, spending quality time with his Beege.
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